Announcing XR Labs: A New Chapter for SubVRsive

Announcing XR Labs: A New Chapter for SubVRsive

We are excited to announce the launch of XR Labs; an innovation studio within SubVRsive dedicated to the creation of Virtual Reality, Augmented Reality, and Mixed Reality experiences that have the power to fundamentally transform how we learn about and connect with...

read more
NAB Show Recap: Top 360 Video and VR Trends

NAB Show Recap: Top 360 Video and VR Trends

Last week, I (along with over 103,000 fellow digital media enthusiasts) had the pleasure of attending NAB Show in Las Vegas. Primarily a show focused on the latest and greatest advancements in the traditional video production and broadcast space, this year's show...

read more
360 Video Reach: Who’s Watching, Anyway?

360 Video Reach: Who’s Watching, Anyway?

It's no secret that 360 Video, often referred to as Spherical Video, offers brands an opportunity to connect with their audiences in new and exciting ways. And there's plenty of research to show that it works. Spherical Video engages viewers much more deeply than...

read more
360 Videos: Shoot Once, Share Everywhere

360 Videos: Shoot Once, Share Everywhere

We've created our fair share of 360 experiences for brands and agencies, and one of the most common questions we hear is, "How will our audience see this video?" Fair question. While one of the most broad-reaching and popular places to share 360 videos is on Facebook,...

read more
Unstopables 360 Ad Wins Three CincinnADDYs

Unstopables 360 Ad Wins Three CincinnADDYs

Last year, our team at SubVRsive worked alongside creative agency POSSIBLE to shoot a 360° video experience for Downy Unstopables In-Wash Scent Boosters. The challenge was to create an immersive experience that would visually capture the luxurious scents of...

read more