Bringing the joy of live music to hospitalized kids.
The joy of music
At SubVRsive, we are true believers in the power of immersive storytelling. We’ve seen 360 Video instantly transport viewers from their desks at work to the shores of Hawaii; from their living room couches to knockout fights in Vegas. And we know how breathtakingly real those experiences can feel. So, when we were invited to join the Melodic Caring Project, Quantum Interface, and the Ericsson team at AT&T Foundry in using the magic of 360 Live Streaming to transport hospitalized kids to an Amos Lee concert, we couldn’t have been more excited.
The Melodic Caring Project’s mission is to bring genuine love and compassion together with the healing properties of music and share them with children in need. And for over seven years, they’ve been doing just that. Partnering with artists like The Alabama Shakes and Jason Mraz, the Seattle-based organization has been streaming live concerts straight to hospital rooms all across the nation, allowing children battling serious illness to forget about their circumstances for an evening and just be kids.
An evening with Amos Lee
“One of our rockSTARS watching the show was Amos’s buddy, Maya. They met when Amos paid her a hospital visit in Seattle.
Maya lay on the couch in her hospital room, yet was front row at the show getting to hang out with her buddy Amos. He spoke directly to her and the other rockSTARS throughout the night and although he was miles away, they were all able to be right there at the show, no longer in the isolation of their hospital rooms.”
VP of Melodic Caring
The power of immersion
It’s been said that VR is the ultimate empathy machine because it allows users to not just look through a frame, but step into it. Being able to let these kids step through the frame and be on stage with Amos was a really powerful thing and we’re grateful to have had the opportunity to leverage 360 live streaming for such a great cause. To see how the evening went for yourself, check out our behind the scenes video below. To learn more about The Melodic Caring Project, visit melodiccaring.org.