A Night of La La Land
with Justin Hurwitz

360° VIDEO

Streaming a SXSW event live in full 360 degrees.

About the project

 

Every year, Austin’s SXSW festival brings together the best and the brightest minds from the worlds of music, film, and technology, and for nearly two weeks every March, Texas’s weirdest city is transformed into a sea of concerts, panels, film screenings, and technology displays. This year was no different.

 

One of the most exciting events to take place during the first weekend of the festival was hosted by Lionsgate at the Cedar Street Courtyard in the heart of Downtown Austin. On Sunday night, the popular courtyard was transformed into Seb’s – the beloved jazz club from La La Land. For a few hours that evening, SXSWers were able to take a break from the hustle and bustle of the festival to enjoy La La Land-inspired cocktails, live jazz music, and a conversation with Oscar-winning composer Justin Hurwitz.

Live in 360 degrees

Wanting to share the very special evening with fans of the film who were unable to attend the event, Lionsgate asked our team to live-stream the entire evening in 360 degrees (featured above). In order to create the best experience possible, we set up our camera next to the piano on stage.

This gave users a great view of Justin and the band as well as the audience and the entire venue. We also worked hand-in-hand with the event’s audio and lighting crews to optimize the sights and sounds for the 360 stream.

Over 1.7 million reached

Both the event itself and the live stream were hugely successful. The 360 live stream garnered over 313K views and 23.6K reactions, comments, and shares.

Not only did fans of the movie tune in, they engaged with the content and shared it with their friends, leading to over 1.7M in organic reach.

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