Giving fans a behind-the-scenes ticket to Training Camp.
About the project
After working with SHOWTIME Sports to capture the world’s first boxing match to be released in its entirety in VR, the network had us back to capture more 360° boxing excitement. This time, rather than capturing the primetime fight, we built anticipation for the Welterweight World Title Showdown by filming “Showtime” Shawn Porter and Keith “One Time” Thurman as they gave it their all at training camp. We captured the blood, sweat, and tears of both fighters as they pushed their bodies to the limits in preparation for the big night.
Capturing the action
Feeling the adrenaline
In order to give fans a taste of the intensity of both training sessions and ramp up excitement for the championship fight, we accompanied the visual footage with voiceovers from Porter and Thurman. The combination of in-your-face visuals, powerful music, and no-holds-barred commentary from the fighters created an adrenaline-packed prelude to the primetime event.
SHOWTIME showcased both of the 360° experiences on their YouTube channel, and the videos received a combined total of over 25K views.