Drumming up excitement for the Big Fight with a 360° preview.
About the project
Our team at SubVRsive has had the pleasure of working with SHOWTIME Sports on several occasions to capture exhilarating primetime boxing matchups in fully immersive 360 degrees. After we saw huge success with the first few 360-degree boxing experiences – including millions of views, great user feedback, and even an Emmy nomination – the network invited us back to give fans a new immersive thrill. This time, though, rather than capturing the fight itself, we built up excitement for boxing’s premier event of 2017 with a 360 teaser of the highly anticipated showdown between Keith “One Time” Thurman and Danny “Swift” Garcia.