360 Video Production with SubVRsive
360 Video has the power to captivate audiences and leave viewers with memories that last long after the
credits have rolled. But creating a 360 experience that completely and convincingly immerses viewers in a story
is a much different challenge than shooting traditional video. From concept to creation, 360 Video production
comes with unique challenges and requires specialized experience and custom tools to create something spectacular.
That’s where we can help.
From live concerts to prime time sporting events to immersive ad spots, we’ve created 360 Video experiences on behalf of some of the world’s leading brands.
We’re experts at bringing stories to life through the power of 360 Video, so if you’re looking to explore what 360 Video can do for your brand, here’s a closer look at how we can add value every step of the way.
If you’d like to discuss a project, we’d love to connect.
Concept & Creative Vision
This first step in the 360 video production process is crafting a concept and a creative vision for the experience. At this stage in the process, we ask the tough questions:
- What is 360 Video adding to the experience that couldn’t be achieved through traditional video?
- How do we use 360 Video to tell this story in an exciting and impactful way?
Then it’s time to dig into the details. With traditional video, the director chooses exactly what the viewer should be looking at. With 360 Video, things are a bit more complicated. Because viewers can look wherever they want, it’s vital to create a plan that includes visual cues, proper staging, and directional audio to guide viewers’ attention to the important parts within a scene.
Production & Post
Once the vision has been established, we get to work on location scouting, hiring talent, and scheduling the shoot. On set, we use the latest tools and techniques to capture the best footage possible. We even provide live viewing links so you can see exactly what we’re capturing in real time. Whether your project requires 360 drone shots, time lapse footage, spatial audio, or live streaming, we have the tools necessary to make it happen.
After that, it’s off to the editing room, where we color correct, stitch, stabilize, and perfect the audio until the experience is seamless from beginning to end.
A critical part of a 360 Video’s success is dependent on simplified distribution. Whether you want to share your 360 experience with fans and followers on Facebook and Youtube or showcase it on your website with a custom web player, we can deploy your content in any way you like. We can also create custom apps for distribution of content on major VR platforms like HTC Vive, Oculus Rift, PlayStation VR, Google Daydream, and more.
And for those wanting to share the experience at tradeshows and events, we can create custom VR presentation kits that include everything you need to take the experience on the road: VR headsets, premium headphones, and phones pre-loaded with the 360 experience.