Custom AR Filters & Lenses
Custom AR Filters
Custom AR Filters for Snapchat, Instagram, Facebook, TikTok … wherever your audience spends time online.
WHAT ARE AR FILTERS?
They’re more than just fun and games.
If you spend any time at all on social media, you’ve undoubtedly seen your fair share of AR filters. They’re the augmented reality experiences that let users apply computer-generated effects to their own faces and the world around them.
Depending on the social platform you’re perusing, AR filters can be called AR lenses and effects too. Whatever it is you call them, here’s the important thing to know: these playful effects are taking over the internet and driving serious ROI for the brands that use them well.
TYPES OF AR FILTERS
AR Filters, Three Ways
Face filters
Effects that attach themselves to users’ heads and faces. Think: makeup try-ons, alien masks, flower crowns.
World filters
Effects that attach themselves to users’ environments. Think: dancing hot dogs, desktop pets.
Mini games
Effects that take interactivity to the next level by making it into a game. Think: “What superhero are you?”
“75 percent of Snap’s 186 million daily users play with Lenses each day, adding up to 15 billion total plays to date.”
RECENT WORK
Scan a code below to try a filter for yourself.
RECENT WORK
Tap a code below to try a filter for yourself.
Miami University
Disney on Broadway
Trident
Dunkin’
PARTNERSHIPS
We’re an Official Snapchat Lens Creative Partner & TikTok Branded Effects Partner
And we work with Facebook AR Studio, Instagram, and others to create lively and animated filters that captivate audiences wherever they are online.
AR FILTER CAPABILITIES
What We Bring to the Table
Strategy
Creative development
Concepting & treatments
Wireframes & user journeys
Pre-visualizations
Art direction
Production
3D animation
Modeling & texturing
QA testing
Custom development
Deployment
Instagram
Facebook
Snapchat
TikTok
Web & native apps
Strategy
Creative development
Concepting & treatments
Wireframes & user journeys
Pre-visualizations
Art direction
Production
3D animation
Modeling & texturing
QA testing
Custom development
Deployment
Instagram
Facebook
Snapchat
TikTok
Web & native apps
RECENT CLIENTS
We keep good company.
