Custom AR Filters, Lenses, and Effects | Subvrsive

Custom AR Filters & Lenses

Custom AR Filters for Snapchat, Instagram, Facebook, TikTok … wherever your audience spends time online.

Custom AR Filters for Snapchat, Instagram, Facebook, TikTok … wherever your audience spends time online.

WHAT ARE AR FILTERS?

They’re more than just fun and games.

 

If you spend any time at all on social media, you’ve undoubtedly seen your fair share of AR filters. They’re the augmented reality experiences that let users apply computer-generated effects to their own faces and the world around them.

Depending on the social platform you’re perusing, AR filters can be called AR lenses and effects too. Whatever it is you call them, here’s the important thing to know: these playful effects are taking over the internet and driving serious ROI for the brands that use them well.

TYPES OF AR FILTERS

AR Filters, Three Ways

Face filters

Effects that attach themselves to users’ heads and faces. Think: makeup try-ons, alien masks, flower crowns.

World filters

Effects that attach themselves to users’ environments. Think: dancing hot dogs, desktop pets.

Mini games

Effects that take interactivity to the next level my making it into a game. Think: “What superhero are you?”

“75 percent of Snap’s 186 million daily users play with Lenses each day, adding up to 15 billion total plays to date.”

TechCrunch

RECENT WORK

Scan a code below to try a filter for yourself.

RECENT WORK

Tap a code below to try a filter for yourself.

Miami University

Disney on Broadway

Trident

Subvrsive

PARTNERSHIPS

We’re an Official Snapchat Lens Creative Partner & TikTok Branded Effects Partner

And we work with Facebook AR Studio, Instagram, and others to create lively and animated filters that captivate audiences wherever they are online.

AR FILTER CAPABILITIES

What We Bring to the Table

Strategy

Creative development
Concepting & treatments
Wireframes & user journeys
Pre-visualizations
Art direction

Production

3D animation
Modeling & texturing
QA testing
Custom development

Deployment

Instagram
Facebook
Snapchat
TikTok
Web & native apps

Strategy

Creative development
Concepting & treatments
Wireframes & user journeys
Pre-visualizations
Art direction

Production

3D animation
Modeling & texturing
QA testing
Custom development

Deployment

Instagram
Facebook
Snapchat
TikTok
Web & native apps

RECENT CLIENTS

We keep good company.

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Get in Touch.

Have a project to discuss?

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