Custom AR Filters
& Lenses

WHAT ARE AR FILTERS?

They’re more than just fun and games.

If you spend any time at all on social media, you’ve undoubtedly seen your fair share of AR filters. They’re the augmented reality experiences that let users apply computer-generated effects to their own faces and the world around them.

Depending on the social platform you’re perusing, AR filters can be called AR lenses and effects too. Whatever it is you call them, here’s the important thing to know: these playful effects are taking over the internet and driving serious ROI for the brands that use them well.