Why Virtual Reality Is Happening Now

While attempts to bring the power of Virtual Reality to a mainstream audience are certainly nothing new, this time around things are much different. Issues like display technology limitations, input problems, and limited content are being addressed faster than ever. It all comes down to creating Presence, or the feeling of being immersed in an environment. Previously, we did not have the technology to share experiences with Presence at scale, but innovations in head-mounted display (HMD) technology have paved the way for Virtual Reality to finally establish itself as a viable medium. This advance in technology is a major reason why virtual reality is happening now.

In a recent article on TechCrunch, Kyle Russell writes about all of the technological advancements that are setting up VR for success in today's world. "Let’s say that to get the best experience in VR, your ~5.5-inch screen has to be 4K and refresh 120 times per second. In 2003, a screen with approximately that resolution would have run you $8,400, and would only refresh 12 times per second. Oh yeah, and it used as much power as a small desktop computer. The current Oculus dev kit uses a 1080p screen from a Samsung Galaxy 3 and can refresh 75 times per second. The Gear VR uses the Galaxy Note 4’s 1440p screen. Progress!"

To read the full article, click here.

To learn more about how 360 Video and Virtual Reality experiences can help tell your brand story, check out our Services page or get in contact with us here.