Augmented Reality Archives

This Weekend at Hops for HOPE: Experience HOPE Outdoor Gallery in VR

HOPE Outdoor Gallery is a famous outdoor graffiti park located in Downtown Austin, just a few miles from SubVRsive's main offices. Due to its ever-growing popularity, the HOPE team recently announced plans to move the[...]

Transforming Retail: Augmented Reality Retail Solutions

Over one billion smartphones now support Augmented Reality. And the new technology, which displays digital information over real-world environments, is predicted to be the main driver of the $108 billion VR/AR market by[…]

Augmented Reality Marketing: 4 Proven Ideas for Your Brand

Augmented reality marketing is fundamentally changing the way brands interact with their audiences. And for good reason. Augmented Reality, a technology that overlays digital objects onto the real world, can be used in[…]

WPP Stream at SXSW 2018

For nearly two weeks every March, SXSW transforms the city of Austin into a sprawling celebration of music, film, and technology. And every year during the festival, WPP hosts Stream SXSW; a party[…]

Get Festive with the SubVRsive Snapchat Holiday Hunt

Christmas came early for all of us here at SubVRsive! Last week, Snapchat announced that they're opening up their platform with the Snapchat Lens Studio AR tool so developers like us can create fun[...]

A Brief Intro to 360 Video, Virtual Reality, and Augmented Reality

Fiona Hutcheson
November 26, 2016
360 Video Augmented Reality Virtual Reality XR

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AR & VR Industry Will Grow to $150 Billion

According to TechCrunch, the Virtual Reality industry will grow to thirty billion dollars by 2020, with cinematic VR accounting for about a quarter of that growth. This is especially interesting when compared to[…]