Subvrsive and Unstopables Take 360° Video to Hawaii

Our team recently had the pleasure of traveling to Hawaii to shoot a 360° video experience for Downy Unstopables In-Wash Scent Boosters. Procter & Gamble originally reached out to our team through creative agency POSSIBLE because they wanted to create an interactive video campaign to promote Unstopables in a fun and fresh way. Needless to say, we were excited about the opportunity. Especially when we learned that the shoot was to take place in Hawaii.

The creative vision was to use the magic of 360° Video to show how Unstopables’ luxurious scents can transport users straight from the laundry room to faraway places. So, partnering with POSSIBLE, we brought the client's vision to life with a 360° experience that takes viewers on a totally immersive journey from the inside of a washing machine straight to the stunning cliffsides and sprawling beaches of Hawaii.

Faced with the challenge of shooting in multiple locations, from tight interiors to expansive outdoor spaces, we relied heavily on innovative camera systems to execute the project and achieve the client's goals. We purpose built custom camera rigs to capture each unique shot and implemented a range of techniques, including time-lapse and drone footage, to elevate the experience.

To check out the finished video and some behind-the-scenes photos from the shoot, keep on scrolling. And to learn more about the project, click here.

‍