Telling the Capital One Story in 360 Degrees | Subvrsive

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Brand: Capital One

Telling the Capital One Story in 360 Degrees

Capital One is committed to bringing humanity to banking by helping its customers, associates, and communities succeed. Wanting to tell the story of this brand mission in a memorable new way, Capital One reached out to Subvrsive. The vision was to create a duo of 360 videos to place viewers in the shoes of Capital One customers whose lives were turned upside down by unexpected events, showing how the bank provided them with the tools and guidance necessary to get their finances back on track.

The Idea:

Authentically tell the story of how Capital One stands by their customers in the moments that matter most.

The Work:

Our team created immersive 360° content that shows how Capital One goes the extra mile for its customers by offering solutions and services to support them through unexpected life events.

The Result:

Two 360° videos that recreate the stories of two Capital One customers – one who lost everything to a tornado and another who was a victim of identity theft – and show how Capital One helped them both move forward.

The Idea:

Authentically tell the story of how Capital One stands by their customers in the moments that matter most.

The Work:

Our team created immersive 360° content that shows how Capital One goes the extra mile for its customers by offering solutions and services to support them through unexpected life events.

The Result:

Two 360° videos that recreate the stories of two Capital One customers – one who lost everything to a tornado and another who was a victim of identity theft – and show how Capital One helped them both move forward.

The Day the Tornado Struck

The first story we recreated was that of a family who lost their home and nearly all of their possessions to a devastating tornado in the summer of 2013. Using spatial audio and high-end special effects, the video convincingly drops viewers into the home on the day of the storm. As viewers stand in the living room and listen to the homeowner tell his story, they see for themselves how the storm tore his family’s home apart and learn how Capital One helped them piece their lives back together.

Losing Her Identity to a Stranger

The second story we told was that of a young woman whose identity was stolen by a stranger on the internet. The video places viewers alongside the victim in her home as she comes to terms with all that was stolen and ponders what else she stands to lose. Viewers stay with her over the following weeks and months as she gains much needed support and resources from Capital One and begins put protections in place so she never has to deal with the stress of identity theft again.

“360 video has been shown to elicit much higher emotional engagement than traditional video. It’s a great way to tell brand stories that viewers won’t soon forget.”

– Chris Furgason, Creative Director, Subvrsive

Presence

While traditional video lets people watch, 360 video invites viewers in, letting them see it all – from any perspective they choose. Completely surrounded by sight and sound, all it takes is the turn of a head or the tilt of a phone to explore a story from every angle. By telling the Capital One customer stories in full 360 degrees, we were able to convincingly drop viewers into the shoes of each character, creating a true sense of Presence that amplified the message of the stories.

TL;DR


Pre-Production
Final Delivery

Create production plans and storyboards based on scripts provided by Capital One.

Stage, light, and shoot 360 footage for tornado and identity theft storylines.

Color correct, stitch, stabilize, and edit until the videos are seamless from start to finish.

Review content with Capital One using remote collaboration tools and real-time edit sessions.

Deliver final 360 videos to client for loading onto headsets for installations at Capital One Cafes.

TL;DR


Create production plans and storyboards based on scripts provided by Capital One.

Stage, light, and shoot 360 footage for tornado and identity theft storylines.

Color correct, stitch, stabilize, and edit until the videos are seamless from start to finish.

Review content with Capital One using remote collaboration tools and real-time edit sessions.

Deliver final 360 videos to client for loading onto headsets for installations at Capital One Cafes.

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