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Telling The Capital One
Story In 360 Degrees
TL;DR
Immersing Viewers
In Brand Stories
Capital One is committed to bringing humanity to banking by helping its customers, associates, and communities succeed. Wanting to tell the story of this brand mission in a memorable new way, Capital One reached out to Subvrsive. The vision was to create a duo of 360 videos to place viewers in the shoes of Capital One customers whose lives were turned upside down by unexpected events, showing how the bank provided them with the tools and guidance necessary to get their finances back on track.
Work
The Day the
Tornado Struck
The first story we recreated was that of a family who lost their home and nearly all of their possessions to a devastating tornado in the summer of 2013. Using spatial audio and high-end special effects, the video convincingly drops viewers into the home on the day of the storm. As viewers stand in the living room and listen to the homeowner tell his story, they see for themselves how the storm tore his family’s home apart and learn how Capital One helped them piece their lives back together.
"360 video has been shown to elicit much higher emotional engagement than traditional video. It’s a great way to tell brand stories that viewers won’t soon forget."
- Chris Furgason, Creative Director, Subvrsive
Work
Losing Her Identity
To a Stranger
The second story we told was that of a young woman whose identity was stolen by a stranger on the internet. The video places viewers alongside the victim in her home as she comes to terms with all that was stolen and ponders what else she stands to lose. Viewers stay with her over the following weeks and months as she gains much needed support and resources from Capital One and begins to put protections in place so she never has to deal with the stress of identity theft again.
Opportunity
A Sense of Presence
While traditional video lets people watch, 360 video invites viewers in, letting them see it all – from any perspective they choose. Completely surrounded by sight and sound, all it takes is the turn of a head or the tilt of a phone to explore a story from every angle. By telling the Capital One customer stories in full 360 degrees, we were able to convincingly drop viewers into the shoes of each character, creating a true sense of Presence that amplified the message of the stories.
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