360 DOCUMENTARY SERIES
Creating a 360° Experience for Austin City Limits
Since 1974, the legendary PBS music show, Austin City Limits, has captured intimate performances from some of the world’s most beloved artists, hosting everyone from Willie Nelson to Lauryn Hill to Ray Charles. After decades of captivating performances, 2017 marked the 43rd season of the weekly series, distinguishing it as the longest-running music television program in the world.
To celebrate this major milestone, we partnered with the ACL crew, Google, and Apple Music to bring fans of the show a 360° music documentary series called ACL: Backstage.