Transforming Amazon Boxes into a Festive Brand Experience with Augmented Reality
Every year, Amazon ships billions of smiling brown boxes to customers all over the world. Carrying everything from pantry essentials to top-of-the-line tech, these boxes represent billions of opportunities to make a lasting brand impact.
To test out new ways to do just that, Subvrsive was invited to help the Amazon team explore the possibilities of interactive packaging. Over the last few months, we’ve worked closely with Amazon to create several playful experiences that bring their iconic boxes to life, as well as the Amazon Augmented Reality App, which is key to unlocking the magic. The first experience, which you may have seen recently on an Amazon box of your own, is a pumpkin decorating activity with a spooktacular Halloween twist.