Transforming Amazon Boxes into a Brand Experience with AR | Subvrsive


Brand: Amazon


Transforming Amazon Boxes into a Festive Brand Experience with Augmented Reality


Every year, Amazon ships billions of smiling brown boxes to customers all over the world. Carrying everything from pantry essentials to top-of-the-line tech, these boxes represent billions of opportunities to make a lasting brand impact.

To test out new ways to do just that, Subvrsive was invited to help the Amazon team explore the possibilities of interactive packaging. Over the last few months, we’ve worked closely with Amazon to create several playful experiences that bring their iconic boxes to life, as well as the Amazon Augmented Reality App, which is key to unlocking the magic. The first experience, which you may have seen recently on an Amazon box of your own, is a pumpkin decorating activity with a spooktacular Halloween twist.


A SpooktaculAR Experience


Customers who received Amazon AR packages this Halloween season may have noticed a few new additions to the box: the outline of a pumpkin, a QR code, and an invitation to design their very own jack-o-lantern.

Users could draw a face onto the pumpkin-shaped canvas and then, using the Amazon Augmented Reality app, scan the code to instantly bring their creation to life.

Didn’t receive a special edition Amazon box? You can print your own pumpkin template here.





Bringing Cardboard to Life


Product packaging is one of the most important—and often underutilized—spaces for sparking interest in a brand and fostering customer loyalty. By using augmented reality to enhance packaging, brands have an opportunity to create memorable experiences that actively engage their audiences. And because a smartphone is all that is needed to join the fun, it’s an excellent way to deliver an interactive experience without the need for expensive equipment.

Amazon launches an AR app that works with new QR codes on its boxes

Read more.

Amazon’s new AR app unlocks Halloween fun on your shipping boxes

Read more.

Amazon’s new eco-friendly boxes offer an augmented reality experience

Read more.