Celebrating Pride Month in Style

Brand: Amazon Music
Partner: TikTok

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Project Overview

Amazon Music Proud Heroes Challenge

To celebrate Pride Month 2022, Subvrsive partnered with TikTok to create an empowering new Branded Effect for Amazon Music that lets users create their own Proud Hero moment by showcasing their most fierce and unique self.

Over 8.9B views for #AmazonMusicProudHeroes on TikTok.

@louflores_ Because you should NEVER be sorry for who you are @AmazonMusic #AmazonMusicProudHeroes #amazonmusicpartner ♬ Sorry Not Sorry (Amazon Music Proud Heroes) - Demi Lovato

@amazonmusic Like @larrayeeee, use this moment to bask in the spotlight with PRIDE 🏳️‍🌈#AmazonMusicProudHeroes ♬ Sorry Not Sorry (Amazon Music Proud Heroes) - Demi Lovato

@alexyoumazzo PROUD today and every day! Celebrating this month with @AmazonMusic #AmazonMusicProudHeroes #amazonmusicpartner ♬ Sorry Not Sorry (Amazon Music Proud Heroes) - Demi Lovato

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