Taking brows to a whole new level

Brand: Benefit Cosmetics
Partner: TikTok
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Project Overview

Benefit of Brows

To celebrate National Brow Day, Subvrsive partnered with Benefit Cosmetics and TikTok to create a brow roulette branded effect that takes users’ most expressive assets to a bold new level.

Over 5.1B views for #BenefitOfBrows on TikTok.

@zahra #sponsored fun fact: this is exactly what my natural brows look like when i grow them out LOL. @benefitcosmetics always saves the day #BenefitofBrows ♬ Benefit of Brows - Benefit Cosmetics
@noordabashh #ad Let’s see what looks you come up for the #BenefitOfBrows Challenge! @Benefit Cosmetics ♬ Benefit of Brows - Benefit Cosmetics
@katieroletto brow chicka brow brow #benefitofbrows #fyp ♬ Benefit of Brows - Benefit Cosmetics

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