Creating Champions Digitally
.svg)
.svg){kind=icon}
Project Overview
Women In Sport AI Posters
We created an AI-powered microsite that empowers young girls to see themselves as champions by transforming uploaded photos into personalized sports posters. Users can select prompts, input their name, and generate a custom piece of digital art that celebrates their identity and passion for sport.
Idea
Inspiring Future Athletes
The idea was rooted in visibility and self-belief. To bring Cadbury’s brand story to life, we developed a tool that lets girls see themselves the way they see their heroes. By combining storytelling and personalization, the experience encourages participation in sport while reinforcing the message that every girl belongs in the game.
Work
Behind the Poster Generator
We designed an intuitive microsite that makes the creation process simple and rewarding. Users upload a photo, select from a few prompts, and enter their name. Using AI, their image is overlaid onto a sports-themed background, turning the moment into an inspiring visual of possibility and potential.
Opportunity
Where Purpose Meets Technology
This project showed how AI-powered tools can drive both creativity and impact. By helping girls visualize themselves as athletes, we turned a simple photo generator into a moment of inspiration and self-expression.
We led the strategy, design, and development of the experience—from the intuitive microsite to the AI image processing and cloud rendering. The result was a seamless, scalable platform that made it easy to create and share personalized posters, all while reinforcing Cadbury’s commitment to visibility and inclusion in sport.
Similar experiences
.jpg)
.svg)