Elevating Campari’s Fake Out-of-Home Experiences
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Overview
What Can Fake-Out-of-Home Do for Your Brand?
Traditional out-of-home (OOH) advertising is evolving rapidly, with the rise of digital and Fake Out-of-Home (FOOH) experiences disrupting the way brands connect with audiences. In fact, campaigns like ours have reached over 30 million total views across platforms, proving that blending real-world visuals with digital innovation can ignite social conversations and amplify brand visibility like never before.
Through groundbreaking FOOH activations, we partnered with Campari to reimagine outdoor advertising. By merging advanced visual effects with bold creative strategies, we crafted immersive experiences that captivated audiences, setting new standards for impactful brand storytelling.
Idea
Elevating Event Experiences
Campari sought to amplify their presence and create unforgettable experiences for several high-profile events, including the Electric Daisy Carnival (EDC) with Skyy Vodka, the US Open with Aperol, Campari’s promotion of the Negroni at Times Square, and Espolon Tequila at the Latin Grammys. The challenge was to develop activations that not only captured the unique essence of each event but also enhanced the brands' visibility and interaction with attendees in a memorable and innovative way.
Work
Bringing Brands to Life Through FOOH
We brought the impossible to life through a series of engaging FOOH installations that turned city landscapes into digital playgrounds. A giant Skyy Vodka bottle swung through the Las Vegas Strip, matching EDC's electric energy beat for beat. Tennis fans at the US Open could watch in delight as a virtual hot air balloon showered the courts with tennis balls and Aperol. In Times Square we created a helicopter seemingly pouring Campari into the world's largest Negroni. And at the Latin Grammys, we amplified Espolon Tequila's cultural resonance by celebrating Hispanic and Latin artists through larger-than-life digital artwork.
Opportunity
Elevating Brand Presence Everywhere
These FOOH activations dramatically increased each brand's visibility and audience engagement across both physical and digital landscapes. The Skyy Vodka installation at EDC surpassed 8.5 million video views on Instagram, while the Aperol activation at the US Open went viral, accumulating over 11.2 million views. Campari’s Times Square stunt not only captured the attention of thousands on-site but also sparked widespread social media conversation, with over 13.6 million views, reinforcing the brand’s iconic association with Negroni. Espolon Tequila’s vibrant celebration at the Latin Grammys connected deeply with the audience, achieving significant viewership and enhancing brand presence at the event.
Collectively, these activations not only met the original briefs but set new benchmarks for integrating digital innovation with event marketing, yielding unparalleled engagement and elevating the consumer experience at each event.
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