Trying on the fabric of your life

Overview

'Fabric of My Life' Snapchat Lens

To breathe new life into Cotton’s “The Fabric of Our Lives” campaign, Subvrsive partnered with Snapchat and Mindshare to create a fun new Snapchat Lens for Cotton Incorporated. The Lens dresses users up in head-to-toe cotton and places them on a stylized background, showing them how the fabric fits into their unique lives.