Taking a P&G ad campaign to new levels with 360° video.
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Project Overview
The Imaginary World Of Freshness
Our team at Subvrsive recently traveled to Hawaii to shoot a 360° Video experience (featured below) for Downy Unstopables In-Wash Scent Boosters. Procter & Gamble originally reached out to us through creative agency POSSIBLE because they wanted to create an interactive video campaign to promote Unstopables in a fun and fresh way.
The vision was to use the magic of 360° video to show how Unstopables’ luxurious scents can transport users from the laundry room to faraway places. So, partnering with POSSIBLE, we brought the client’s vision to life with a 360° experience that takes viewers on a journey from the inside of a washing machine straight to the stunning cliff sides and sprawling beaches of Hawaii.
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"Faced with the challenge of shooting in multiple locations – from tight interiors to expansive outdoor spaces – we relied on innovative camera systems to execute the project and achieve the client’s goals. We purpose-built custom camera rigs to capture each unique shot and implemented a range of techniques, including time-lapse and drone footage, to elevate the experience."
- Ryan Thomas, VP of Content, Subvrsive
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