Enhancing Estée Lauder’s product launch with 360° Video
.svg)
.svg){kind=icon}
Background
See the World with Wide-Open Eyes
Estée Lauder recently unveiled the latest addition to their family of skincare solutions: Advanced Night Repair Eye Concentrate Matrix.
To promote the new product, Estée Lauder launched a campaign centered around our eyes – and more specifically, how constant micro-movements from blinking, smiling and squinting all contribute to the look of aging. The campaign explained that every day, our eyes experience over 10,000 micro-movements, which – if you think of each of those as a step – would be the equivalent of our eyes walking 5 miles every day. It introduced Advanced Night Repair Eye Concentrate Matrix as an ultra-nourishing formula that refreshes, fortifies, and hydrates tired eyes, giving them a fresh, “wide-open” look.
Work
The Experience
Together with Piro, we created a 360° film (featured above) that takes viewers on a gorgeous journey through San Francisco to represent the “10,000 steps” our eyes take each day. From a stunning sunrise over the Golden Gate Bridge to a stroll through the Japanese Tea Garden to a hilltop view of the city as day turns to night, the film gives a dynamic look at some of San Francisco’s most beautiful spots and invites viewers to see the world with Wide Open Eyes.
.png)
Opportunity
360° Video
for Brands
360° experiences like this have proven to be an invaluable tool for brands to engage their audiences in a deeper, more meaningful way. In fact, recent research by Nielsen has found that after watching a 360° Video, 84% of consumers were able to recall the featured brand across the content tested compared to just 53% who were able to recall the brand from traditional ad pods.To learn more about our 360 Video production services, and how immersive experiences can help tell your brand’s story in a captivating way, get in touch below.
.svg)