Enhancing Estée Lauder’s product launch with 360° Video.
About the project
Estée Lauder, one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products, recently unveiled the latest addition to their family of skincare solutions: Advanced Night Repair Eye Concentrate Matrix.
To promote the new product, Estée Lauder launched a campaign centered around our eyes – and more specifically, how constant micro-movements from blinking, smiling and squinting all contribute to the look of aging. The campaign explained that every day, our eyes experience over 10,000 micro-movements, which – if you think of each of those as a step – would be the equivalent of our eyes walking 5 miles every day. It introduced Advanced Night Repair Eye Concentrate Matrix as an ultra-nourishing formula that refreshes, fortifies, and hydrates tired eyes, giving them a fresh, “wide-open” look.
Wanting to create maximum impact for the product’s introduction and take the campaign to the next level, Estee Lauder reached out to our team through creative agency Piro to tell the story in 360 degrees.
Together with Piro, we created a 360° film (featured above) that takes viewers on a gorgeous journey through San Francisco to represent the “10,000 steps” our eyes take each day. From a stunning sunrise over the Golden Gate Bridge to a stroll through the Japanese Tea Garden to a hilltop view of the city as day turns to night, the film gives a dynamic look at some of San Francisco’s most beautiful spots and invites viewers to see the world with Wide Open Eyes.
360° Video for Brands
360° experiences like this have proven to be an invaluable tool for brands to engage their audiences in a deeper, more meaningful way. In fact, recent research by Nielsen has found that after watching a 360° Video, 84% of consumers were able to recall the featured brand across the content tested compared to just 53% who were able to recall the brand from traditional ad pods.
To learn more about our 360 Video production services, and how immersive experiences can help tell your brand’s story in a captivating way, get in touch below.