Inducing the Crave for Fanta
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Project Overview
Fanta® Ride N Sip
This year, Fanta Orange re-envisioned itself, introducing a fruitier flavor and bold logo rebrand. The refreshed look is the brand's effort to globally unify with the identity of fun. As part of Fanta's biggest marketing campaign in over a decade, Subvrsive teamed up with Wunderman Thompson to create a game playful at heart. Fanta Ride N Sip is a mobile game that immerses players in the revamped flavor and a global TV campaign produced by Wunderman Thompson. Players rely on their phone’s motion sensors to balance a chilled glass on the turns of a roller coaster. Fanta Orange's triumphant revival and its dynamic ventures have now come to life in Canada, Portugal, Spain, and the United States, captivating audiences across these vibrant regions.
Work
Shining the Spotlight on Fanta
Fanta Ride N Sip showcases the playful indulgence in Fanta’s redesign. While balancing a glass on the “crave coaster,” the Fanta Orange remains the star of the experience. Subvrsive designed the Fanta to look temptingly real, with animated fizz and icy droplets moving with the turns of the coaster. At the end of the multi-sensory experience, users take a well-deserved swig of the glass they cherished — and are rewarded a coupon to sample the Fanta tang in real life.
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