Ford: Reaching a New Generation of Shoppers on Ford.com | Subvrsive

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Agency: GTB | Brand: Ford

Reaching a New Generation of Shoppers on Ford.com

Consumers don’t shop for cars the way they used to. Instead of heading to showrooms for test drives, today’s consumers turn to the internet. Wanting to better connect with shoppers in this new digital age, Ford reached out to Subvrsive through creative agency GTB to create an interactive experience for Ford.com.

The Idea:

Reach a new generation of car shoppers by bringing the dealership experience straight to consumers on their own turf: the internet.

The Work:

Our team worked alongside GTB to create a 360° VR vehicle tour of the 2019 Ford Expedition that allows shoppers to experience the stylish SUV in a whole new way.

The Result:

An enhanced experience on Ford.com that drove 88% of users onto deeper engagement and doubled the likelihood that they’d initiate key shopping research actions with Ford.

The Idea:

Reach a new generation of car shoppers by bringing the dealership experience straight to consumers on their own turf: the internet.

The Work:

Our team worked alongside GTB to create a 360° VR vehicle tour of the 2019 Ford Expedition that allows shoppers to experience the stylish SUV in a whole new way.

The Result:

An enhanced experience on Ford.com that drove 88% of users onto deeper engagement and doubled the likelihood that they’d initiate key shopping research actions with Ford.

Putting Users in the Driver’s Seat (and the Back Seat Too)

Working with GTB, our team created a 360 VR experience that allows shoppers to engage with the 2019 Ford Expedition from anywhere, anytime. The interactive module, which lives on Ford.com, places users right inside of the popular SUV. Once inside, users can explore the vehicle from any seat and select hotspots to learn more about innovative features.

Painting a Picture

What are people looking for when they shop for a vehicle? A car they can see themselves in. To help the VR tour tell a fuller story, we took special care to make the view through the windows as much a part of the experience as the interior itself. We shot the Expedition in a warehouse in Detroit, and then used the magic of the editing room to digitally place it in Downtown Austin to help users picture themselves taking the new SUV out for a drive.

VR for Everyone

For any brand using 360 video and VR to tell a story, accessibility is key. So, we made the Ford Expedition 360 tour available on mobile, desktop, and even through VR headsets. And to ensure super simple viewing, the experience is device agnostic with both horizontal and vertical viewing.

VR for Everyone

For any brand using 360 video and VR to tell a story, accessibility is key. So, we made the Ford Expedition 360 tour available on mobile, desktop, and even through VR headsets. And to ensure super simple viewing, the experience is device agnostic with both horizontal and vertical viewing.

“Subvrsive just makes it easy. They know what they’re doing.

This isn’t their first rodeo.”

– Paul Kelley, Creative Director, GTB

A New Way to Shop for a Car

By 2020, millenials will be responsible for 40% of new car sales overall. And these tech-savvy, hyper connected consumers want a way to research and experience vehicles outside of the dealership. By providing personalized, interactive experiences on ford.com that bring the showroom experience straight to the consumer, Ford is able to engage shoppers online in a brand new way long before they step foot inside a dealership.

TL;DR


Pre-Production
Final Delivery

Create production plan, storyboards, and user journey in collaboration with GTB.

Stage, light, and shoot vehicle interior and nighttime city scene exterior.

Marry interior and exterior footage to create a seamless 360 experience.

Review content with GTB using remote collaboration tools and edit sessions.

Deliver final 360 VR vehicle tour to GTB for publishing on Ford.com.

TL;DR


Create production plan, storyboards, and user journey in collaboration with GTB.

Stage, light, and shoot vehicle interior and nighttime city scene exterior.

Marry interior and exterior footage to create a seamless 360 experience.

Review content with GTB using remote collaboration tools and edit sessions.

Deliver final 360 VR vehicle tour to GTB for publishing on Ford.com.

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