![](https://cdn.prod.website-files.com/61fbd9218f3250fb9a47d54c/6256d668456c9d6b64532163_Fruity%20Pebbles%20Header.png)
Becoming your
favorite Flinstone
![](https://cdn.prod.website-files.com/61fbd9218f3250fb9a47d54c/6256f349a5f3fe4761da38ff_Madison%20Video%20tiny.gif)
Project Overview
#PEBBLESHead Challenge
To help bring the fun of limited edition Magic Fruity PEBBLES™ from Bedrock to TikTok, Subvrsive partnered with TikTok to create a Flinstones-themed Branded Effect for Barbarian and Post Consumer Brands. The effect invites users to grab a bowl and transform into their favorite Flinstones characters using the #PEBBLESHead hashtag.
Over 14.4M views for #PEBBLESHead on TikTok.
![](https://cdn.prod.website-files.com/61fbd9218f3250fb9a47d54c/6256d6b060a783a3876cf0d6_Group%20435.png)