Styling Your Funko POP!

Brand: Funko POP!
Partner: Tiktok

Project Overview

'Pop! Yourself' TikTok Branded Effect

Subvrsive partnered with TikTok and Funko to create a virtual try-on effect for their Pop! Yourself product that allowed users to appear like your very own Pop! by choosing their skin tone, hair style, hair color, and accessories.

We helped Funko POP! by driving awareness to the Pop! Yourself feature on Funko.com, where users can customize their own Pop! figures. Ultimately, the content delivered a delightful and entertaining experience, aligning seamlessly with TikTok’s co-creation capabilities and effectively promoted the Pop! Yourself feature as a must-try on Funko.com. The campaign not only addressed the business challenge but also demonstrated a strategic fusion of creativity, community engagement, and entertainment value.

Results

41 million views

16.4k user-generated videos

20 million effect video views

@foxyles This Effect by Funko is SO cute! Create and customize yourself as a Funko Pop! IRL! Try out the Effect for yourself and you can actually design and purchase your own Pop! Yourself Funko Pop! at Funko.com now! #Funko #FunkoPop #PopYourself ♬ Summer day - TimTaj

@rug Use the effect icon below to try yourself! And don’t forget you can go to Funko.com to create and purchase your own Pop! yourself @OriginalFunko #popyourself ♬ original sound - FaZe Rug

@blakespopnook IM A FUNKO POP! i love this new branded effect by @OriginalFunko ✨ now we can all become our best pop selves and if you want to make one for real you can at Funko.com 🤩 #PopYourself #OriginalFunko ♬ original sound - Blake Silva

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