Creating a Holiday Experience for OREO

Partner: TikTok
Client: OREO

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Project Overview

Holiday OREOke TikTok Branded Effect

To help keep OREO top of mind over the holidays, Subvrsive partnered with TikTok to launch a karaoke-themed Branded Effect that encouraged TikTokers to grab a mic and sing along to OREO’s brand new holiday song!

To date, the Holiday OREOke effect has garnered over 15.3K user generated videos on TikTok culminating in 17B views for the #HolidayOREOke hashtag.

@joshkillacky #ad Give us a boyband name & we’ll see you at the next city 🤣🎅🏽 or join our Xmas spirit by singing along to @OREO #HolidayOREOKe #HolidayOREOke ♬ Santa, Snow & OREO - The Gregory Brothers & Gabriella Joy

@gabriellajoy_ #HolidayOREOke with us! Recognize that voice?? 😉 @schmoyoho and I created this new holiday track for @OREO #ad ♬ Santa, Snow & OREO - The Gregory Brothers & Gabriella Joy

@cristalallure Tis’ the season to #HolidayOREOke & spread holiday cheer! So grab your OREO cookies & sing along! 🎤 #ad @theoreoofficial ♬ Santa, Snow & OREO - The Gregory Brothers & Gabriella Joy

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