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Creating trade show
buzz for Viasat with
a Hololens Experience.
Project Overview
A Mixed Reality Experience
Viasat is a global communications company and provider of in-flight satellite internet solutions that keep travelers connected from takeoff to touchdown. Wanting to show attendees of the 2018 NBAA Business Aviation Convention & Exhibition just how powerful Viasat in-flight wifi is, the brand engaged Subvrsive to reimagine the future of in-flight entertainment and communications as a mixed reality experience unprecedented in the aerospace industry.
Work
Telling the Viasat Story In a Brand New Way
The story we were tasked with telling was that Viasat’s in-flight internet can fully support the connectivity needs of tomorrow’s business travelers, today. So, we painted a picture of one such traveler: a private jet commuter streaming news and entertainment, monitoring stocks, video conferencing, and checking email – all in augmented reality at 40,000 feet.
Work
Shooting on a Jet Plane
The first step was to shoot the Connected Traveler video from the cabin of a GulfStream G650. The plane reserved for the shoot was only available for one day while it was being serviced in-between flights. But, facing an aggressive timeline, our team was able to stage, light, and shoot the entire video within twelve hours to create a flawless finished piece in time for the show.
Work
A Custom
Application
The second step was to bring the Hololens app featured in the video to life so that NBAA attendees could try it out for themselves. So, we created a custom app that let booth visitors use simple hand gestures to open and manipulate floating boxes of content – from Netflix streams, to email inboxes, to video conferences – showing just how much in-flight bandwidth Viasat provides. Prior to the show, we preloaded a Hololens headset with the experience, recorded a step-by-step instructional video, and shipped it all to the Viasat team to test out in rehearsal.
Opportunity
AR for Trade Shows
The Viasat video and Hololens experience were a massive hit at the NBAA show. Users who tried the Hololens application were amazed by the magic of AR, and the activation did such a good job of creating engagement with the booth that Viasat employees could barely step away. Augmented Reality activations like this are a great way to cut through trade show clutter and create branded experiences that customers won’t soon forget.
"Your AR experience video was the best marketing piece that’s ever been put together."
- Marcus Oates, Business Development Manager, Viasat
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