Bringing a Kia Commercial to Life on TikTok
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Project Overview
'Kia’s Epic Jump' TikTok Branded Effect
If you tuned in for the Big Game this February, you probably remember #BinkyDad: the star of Kia’s hilarious and heartwarming commercial for the Kia Telluride X-Pro.
To give the brilliant ad spot an interactive twist, Subvrsive teamed up with TikTok and David & Goliath to create a Branded Effect that invites viewers to join in on the fun and share a #BinkyDad moment of their own.
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Results
A highly engaging extension of a traditional ad campaign
Over 6K user-generated videos on TikTok
See the Binky Dad commercial that inspired it all.
Hear more from Mike Czako at David & Goliath.
“We partnered with this company called Subvrsive ... and that could not have been a better experience ... They were all over it. And any challenge we had, we went back to them, and they just nailed it.”
- Mike Czako, Group Creative Director of Integrated Art, David & Goliath
