Streaming a SXSWEvent Live in 360°

Streaming a SXSW
Event Live in 360°

Brand: Lionsgate
Arrow White
View project

TL;DR

A La La Land SXSW Activation

Every year, Austin’s SXSW festival brings together the best and the brightest minds from the worlds of music, film, and technology. One of the most exciting events to take place during the first weekend of 2017’s festival was hosted by Lionsgate. On Sunday night, a popular courtyard in Downtown Austin was transformed into Seb’s – the beloved jazz club from La La Land. For a few hours that evening, SXSWers were able to take a break from the festival to enjoy La La Land-inspired cocktails, live jazz music, and a conversation with Oscar-winning composer Justin Hurwitz.

Wanting to share the very special evening with fans of the film who were unable to attend the event, Lionsgate asked our team to live-stream the entire evening in 360 degrees.

A SXSW Activation
Optimizing the Experience

Work

Optimizing the Experience

In order to create the best experience possible for those tuning in online, we set up our camera next to the piano on stage. This gave users a great view of Justin and the band as well as the audience and the entire venue. We also worked hand-in-hand with the event’s audio and lighting crews to optimize the sights and sounds for the 360 stream.

Optimizing the Experience

Results

Over 313K Views

23.6K Reactions,
Comments, And Shares

Over 1.7M In Organic Reach

Over 1.7 Million Reached

Results

Over 1.7 Million Reached

Both the event itself and the live stream were hugely successful. The 360 live stream garnered over 313K views and 23.6K reactions, comments, and shares. Not only did fans of the movie tune in, they engaged with the content and shared it with their friends, leading to over 1.7M in organic reach. If you’re looking to leverage 360 Video for your next event, learn more about our 360 Video Production services here.