Connecting with nature on Earth Day
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Project Overview
#TalkingTree Challenge
To encourage people to get outside on Earth Day, we teamed up with TikTok and Mindshare to create a #TalkingTree Branded Effect for Nature Valley. The effect bridges the physical with the digital by bringing real trees to life with animated faces that share fun facts about nature.
Our team leveraged AR plane tracking and precise UX design to bring the AR illusion to life in a convincing way, and packed an impressive amount of features into TikTok’s 4MB file size limit, truly pushing boundaries of the platform.
Over 3.7B views for #TalkingTree on TikTok.
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