Doing SomethingLegendary

Doing something
legendary

Brand: NBA
Partner: Tiktok
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Project Overview

#ThatsGame Challenge

To celebrate the NBA playoffs, Subvrsive partnered with TikTok and the NBA to create a branded effect for the #ThatsGame hashtag challenge. The effect invites TikTokers to use the NBA Countdown Clock to show off something legendary.

NBA CountdownClock Tiktok Effect
@imgriffinjohnson how’s my form @nba ? #thatsgame #nbahouse ♬ destroy ev and angelsetter MISS THE RAGE - PUNKxPUNK
@itsqtube #ad Legendary moments are born every minute in the @nba from the first slam dunk to the last buzzer beater. That’s the NBA. #ThatsGame #ad ♬ original sound - QTube
@colemicek12 I swear I made the last one but it cut off 🤦🏽‍♂️😂 #nbacountdown #halfcourtchallenge ♬ destroy ev and angelsetter MISS THE RAGE - PUNKxPUNK

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