Determining the dealbreakers

Brand: Peacock
Partner: TikTok
Client: Wpromote

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Project Overview

Getting TikTokers Excited for Love Island USA

To celebrate the Season 4 premiere of Love Island USA, Subvrsive partnered with TikTok and Wpromote to create a Branded Effect for Peacock. The effect shows users two random facts about their potential match and asks them whether they’d like to couple up or pack their bags.

Over 1,725 videos for Love Island USA on TikTok.

@annaredman You guys know I love my reality tv and every Tuesday through Sunday @loveislandusa is streaming exclusively on @peacocktv ! Who’s your favorite cast member? #peacocktv #loveisland #ahotnewbombshellentersthevilla #ad ♬ original sound - Anna Redman

@makenziewilburnrencher @Love Island USA streams exclusively on @Peacock TV and has daily episodes Tuesdays-Sundays! #peacocktv #loveisland #ad ♬ original sound - Makenzie Rencher

@mommasparkleseffectqueen Sorry boys but Im slready taken🤣 I just wanted to try out the effect! #Loveislandusa #neweffect @loveislandusa ♬ original sound - CEO of new effects

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