Dressing up for spooky season

Brand: Perfetti Van Melle
Partner: Snapchat
Client: Wavemaker Global + Highdive US
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Overview

‘Sc’airheads Halloween’ Snapchat Lens

To get candy fans into the Halloween spirit, Subvrsive partnered with Snapchat, Wavemaker Global, and Highdive US to create an Airheads Snapchat Lens that lets users dress up as a mummy, a witch, or a vampire, and then raise their hand for a spooky surprise!

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