Saying goodbye to Shameless with a virtual after party

Brand: Showtime

TL;DR

Shameless Last Call

To celebrate the finale of the hit series, Shameless, Showtime® reached out to Subvrsive to help imagine one last hurrah for the Gallagher family. The result was Shameless Last Call: an immersive website packed with all the shamelessly nostalgic Gallagher content diehard fans could ask for.

Idea

Going Out Gallagher Style

Over ten years ago, Shameless introduced the world to the Gallagher family and invited fans into their South Side Chicago home. It was there that viewers came to loathe and love the spirited brood and followed along as they navigated life’s ups and downs. And hangovers.

To celebrate the series and go out with a bang, Showtime teamed up with Subvrsive to give fans a meaningful way to say goodbye to the Gallaghers and their iconic home.

Work

An Immersive Experience

The two-part experience, which launched the night of the finale, began with a virtual panel featuring the Shameless cast and executive producer, John Wells. After tuning in for the discussion, visitors were invited to tour the rest of the website, which included an immersive 360 tour of the Gallagher home, photo ops, music, and more.

Feature

One Last Chat with the Shameless Cast

After the finale aired, fans were invited to watch an exclusive panel discussion in which the entire Shameless cast reflected on the finale and talked about their experiences on the show.

With cast members spanning multiple cities and time zones, recording the discussion remotely required thoughtful coordination and an extreme attention to detail. We shipped out conference kits to each participant that included a tablet, tripod, lighting kit, and headphones, to ensure the best possible HD capture quality so everyone could look and sound their best.

Feature

Open House

To give Shameless fans a truly immersive experience, we digitally replicated three rooms in the Gallagher home so fans could explore them in 360 degrees. Working closely with the Shameless Set Designer and Decorator, we built the Gallagher kitchen, bathroom, and living room digitally, from the ground up.

The open house was packed with details true fans would appreciate – from objects like the family’s communal rooster mug and Fiona’s sleep mask to more interactive additions like the phone number to the Gallagher family group chat. Interactive hotspots like these were placed throughout each scene to keep viewers engaged and searching for more.

Feature

Photo Op

No visit to the Gallagher house would be complete without a photo op. So, we created a custom Instagram filter that let users snap photos at the Gallagher home. Scan the code below to try it out for yourself.

Opportunity

Immersive Web
Experiences

Immersive web experiences like Shameless Last Call open the door to a new kind of storytelling; one that transforms passive audiences into active participants. For brands large and small, they provide an exciting way to delight visitors, drive engagement, and leave an impression that lasts.