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Southwest Airlines: A Bold New Interior

When Southwest Airlines was planning to unveil their newly designed “Heart” cabin interior at Houston Hobby Airport’s Media Day, they wanted to do so in a completely captivating way. The vision was to create a custom, immersive experience that would transport a group of media guests from the show floor directly to the cabin of a Southwest aircraft. So, to bring that vision to life, we worked alongside the talented team at Rockfish Digital to create a fully interactive Gear VR experience that showcased Southwest’s bold new look.

On the day of the event, users wore Samsung Gear VR headsets and were able to virtually tour the cabin interior to get an up close look at the airline’s spacious new seats. Afterward, Southwest uploaded the experience as a 360 Video to their YouTube and Facebook accounts, where it received nearly 1 million impressions from their fans and followers in less than a week.

Interactive VR Tours

Interactive VR experiences like this are a great way for brands and agencies to give users a completely immersive sneak peek of products and places that are still being constructed. With high-resolution 3D models and lifelike textures, our team is able to bring projects-in-progress to life and create out-of-body moments that feel astonishingly real.

If you’re interested in learning more about SubVRsive’s Interactive VR production services, including custom tours like this, get in touch below.

Southwest Gear VR Experiene
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Whether you already have a project in mind or are just starting to consider VR and how it may help you more deeply engage your audience, let's talk.