Introducing Subvrsive Land on Roblox
Showcasing the Possibilities of Roblox
At Subvrsive, we're big fans of Roblox. We recognize that for brands, Roblox represents an emerging opportunity to create authentic connections and build communities, especially with younger audiences.
To showcase a few of the ways brands can leverage the platform, we're creating a Roblox experience of our own! Introducing: Subvrsive Land on Roblox.
What is Roblox?
Roblox is an online platform that lets users create their own games and explore an expansive library of 3D experiences built by fellow developers. Players can chat and game with other Roblox players, collect gear for their avatars, socialize with friends, and so much more.
Roblox is insanely popular and growing rapidly. With over 54 million people using Roblox every day, it's one of the most-played games on the market, and is quickly catching up with established social media platforms.
All that said, Roblox is far more than just fun and games. In fact, in 2021 the company generated over $1.9 billion in total revenue. Not surprisingly, brands like Nike, Gucci, and NASCAR have already entered the space, creating branded experiences that have generated loads of publicity and fan interest.