Creating Memories with Coca-Cola
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Project Overview
Share a Coke Memory Maker
To support the reimagining of Coca-Cola’s iconic “Share a Coke” campaign for a new generation, we helped bring a digital-first layer to life with the launch of the AI-powered Memory Maker. This experience gave users the tools to remix, animate, and share their favorite memories, sparking connection, building community, and turning everyday moments into unique, Coke-branded content.
Idea
Coca Cola’s Memorable Moments
As Coca-Cola refreshed “Share a Coke” with a focus on digital shareability, the goal was to create an experience that felt personal, expressive, and fun. Inspired by how Gen Z connects through visuals and self-made content, we helped translate that energy into a tool that let users craft digital memories worth sharing.
Work
An Interactive Scrapbook
We designed the Memory Maker, a mobile-first web experience that was intuitive, exciting, and endlessly customizable. It gave users the tools to upload personal photos or videos and customize them with animations, overlays, and design templates. The experience made it easy for users to create and share their own Coke stories using animation styles, sound effects, and color filters.
Features
Interactive. Personalized. Nostalgic.
Using stable diffusion and FFmpeg technologies, we created an AI experience featuring nostalgic filters, playful animations, and soundtracks. This technology generated complex videos through automatic cloud rendering, making them easily accessible. Users could share their creations across social media or save them as keepsakes. By selecting a name or word and choosing their vibe, each user received a unique Coke-themed memory card embedded in their personalized video.
Share A Coke 3D Billboard
Shared Moments Amplified
To bring the heart of the campaign into the real world, we created a 3D digital out-of-home billboard in Berlin that visually celebrated connection and community. The billboard featured a carousel of personalized Coke cans, turning “Share a Coke” into a dynamic moment of unity and joy.
Opportunity
A Digital Twist on Personal Connection
AI-powered tools like Memory Maker give brands new ways to turn personal expression into branded storytelling. By letting users remix their own memories with campaign assets, brands can spark deeper emotional connections and create truly shareable content. This experience blended creativity, customization, and Coca-Cola’s core values to drive authentic engagement.
From early discovery to user journey mapping, design, development, and a global launch strategy, we thought through every detail. We made sure consumers not only knew about Share a Coke, but also understood how to engage with it—and had a reason to come back and share the magic again.
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