Making a game time decision
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Project Overview
#ThisOrThatSBLV
Foam finger or face paint? Pizza or wings? Facial hair or clean shaven?
To celebrate Super Bowl Sunday, we partnered with TikTok to create a branded effect for Gillette and Old Spice as part of the #ThisOrThatSBLV challenge. The effect, which leveraged TikTok’s popular “This or That” format, presented two options side by side and invited users to make their pick by walking off screen in the direction of their preference.
The campaign kicked off the week before the Super Bowl and within the first few days had received over 2 billion views, generating massive engagement with both brands.
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