Running from Michael Myers
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Project Overview
‘Halloween Ends’ TikTok Branded Effect
After four years away, Michael Myers is back for Halloween Ends, the final film in the classic Halloween saga. To stir up excitement for the movie’s release in theaters, Subvrsive partnered with TikTok and Universal Pictures to create a new Branded Effect, dropping unsuspecting TikTokers into the center of the terror: within arm’s reach of the film’s infamous killer.
“As the Halloween movies come to a conclusion in this newest film, we wanted to create a Branded Effect to match the impact of the iconic story. To do so, we teamed up with TikTok and flew out to the Universal Studios lot to shoot green screen footage of Michael Myers. By taking the time to capture custom content for the Branded Effect (a first in our partnership with TikTok!) we were able to design it with precision implementation resulting in an experience with film quality impact.”
- Jackson Alexander, Director of Creative Technology, Subvrsive
Results
13 million views
664,000 likes
43,000 user-generated videos
34,000 unique creators
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