Stock Yards: A Farm to
Plate Story in 360°
Giving Stock Yards customers a behind-the-scenes look.
About the project
For over 120 years, Stock Yards has been providing the world’s finest steaks and chops to top restaurants and serious foodies nationwide. Wanting to tell the brand’s story in a captivating new way, US Foods reached out to our team at SubVRsive. Our mission was to give their customers an inside view of the brand’s journey from farm to table and show the care taken each step of the way to maintain their incredibly high levels of quality control. So, to bring the vision to life, we used the power of 360 Video to take viewers from the wide open fields of Kansas to the skilled hands of their expert butchers in Chicago to the plates of happy diners at Bob’s Steak & Chop House in Austin, TX. The experience (featured below) begins on a sprawling ranch in Morris County, Kansas where some of Stock Yards cattle are raised.
Sweeping 360°drone footage
The experience begins on a sprawling ranch in Morris County, Kansas where some of Stock Yards cattle are raised. To provide viewers with a glimpse of the cattle enjoying their spacious surroundings, we used a drone to capture flyover footage.
With the use of a drone stabilization gimbal, we were able to create an incredibly smooth experience that allows viewers to soar high above the ranch and enjoy breathtaking vistas in every direction, without any stuttering or bumps.
The journey continues
Once the experience leaves the ranch, viewers are taken on a tour of the Stock Yards cutting and trimming facility to get an insider’s look at their state-of-the-art cutting, portioning, aging, and packaging process. After that, the journey wraps up at Bob’s Steak and Chop House, a customer of Stock Yards for over 20 years, for their Friday night rush. To give viewers a feel for the bustling atmospheres of these locations, we used a mixture of real-time and time-lapse footage. Viewers are free to explore the action all around them as a voiceover guides the experience.
As with any 360 experience, a critical part of this project’s success was dependent on simplified distribution. The team at US Foods wanted to be able to share this experience with their customers in the most captivating way possible: with VR headsets. So, we created a custom VR presentation kit that contained everything they needed to take this experience on the road: Samsung Gear VR headsets, premium headphones, and phones
pre-loaded with the Stock Yards 360 experience. Also included was a master controller that would allow the presenter to sync up all of the headsets to play the experience to multiple viewers simultaneously. For their Food Fanatics Live™ culinary expos, US Foods built an eye-catching presentation canopy in which they showcased the video on Samsung Gear headsets. Their team said the entire experience was a smash hit.
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