Creating a WebAR Experience for Cannes
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Project Overview
The WPP Microverse
Every year at the Cannes Lions International Festival of Creativity, WPP hosts WPP Beach, a weeklong celebration of creative transformation that features a selection of panel discussions, private events, and more.
This year, to level up the event, Subvrsive partnered with Ogilvy, Hogarth, and WPP to create The WPP Microverse: a one-of-a-kind WebAR experience. We infiltrated guests’ drink coasters with an original QR code that, once scanned, brought the interactive augmented reality experience to life—no app required.
Work
A Closer Look
Inspired by the collective spheres that make up the WPP logo, The WPP Microverse presented guests with a menu of six colored orbs to choose from, each representing a unique category. Industry goings-on were covered in the Discover WPP x Microsoft, This Year Next Year, and Thrive with Racial Equity orbs. Other orbs functioned as a concierge service: a map of Cannes, the WPP Beach schedule of events, and a commemorative WPP Beach photo album rounded out the Microverse.
Each orb prompted intelligent interaction. Pop quizzes, persuasive and engaging storytelling, and graphs that jumped off the screen all helped visitors to The WPP Microverse grow more intimately acquainted with relevant, contemporary industry issues. Visitors were also given the opportunity to receive a one-of-a-kind NFT by artist Shawna X.
Powered by 8th Wall
No App Required
As an official 8th Wall Partner, we were able to build The WPP Microverse as a seamless WebAR experience.
While many AR encounters require users to download an app or engage with augmented reality content through existing platforms like TikTok or Snapchat, The WPP Microverse allowed partygoers to simply scan the coasters and dive straight in.
Read more about our designation as an 8th Wall Partner here.
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