We are pleased to announce that Subvrsive is an official TikTok Branded Effects Partner. Brands and agencies interested in driving engagement on the short-form video platform can now work directly with Subvrsive to create augmented reality campaigns that captivate the TikTok community in a playful way.
As one of the fastest-growing mobile apps worldwide, TikTok is wildly popular among teens, offering unprecedented opportunities for brands wanting to connect with a new generation of consumers. Centered around short-form mobile videos and incredibly popular hashtag challenges, TikTok’s visual-first, viral format makes it a natural fit for AR.
“TikTok is a platform focused on pure fun and entertainment,” said Anthony Burke, CEO, Subvrsive. “It’s the ideal place for brands to push the boundaries of AR and we couldn’t be more excited to build truly creative Branded Effects campaigns for our clients that drive engagement and produce results.”
TikTok began offering Branded Effects as an augmented reality advertising option earlier this year. Today, the company announced a new, innovative format of Branded Effects called Branded Scan, which can activate certain visual effects after recognizing a flat object, such as a brand logo or product.
“Branded Effects give brands the opportunity to interact with TikTok users in a way that’s engaging and fun,” said Melissa Yang, Head of Ecosystem Partnerships, Global Business Solutions at TikTok. “We’re thrilled to partner with the most creative leaders in 2D and 3D development to bring this playful, immersive experience to our brand partners and the broader TikTok community.”
As one of a select few companies included in the TikTok Branded Effects Partner Program, Subvrsive will use its extensive experience in the AR space, along with its knowledge of the development process and creative best practices of Branded Effects, to create best-in-class AR experiences.
Companies interested in exploring the possibilities of an AR campaign on TikTok should reach out to Subvrsive at subvrsive.com/contact-us.