Augmented Reality Marketing: 4 Proven Ideas for Your Brand
Augmented reality marketing is fundamentally changing the way brands interact with their audiences. And for good reason. Augmented Reality, a technology that overlays digital objects onto the real world, can be used in a myriad of ways to engage consumers on a deeper...
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Oculus Go: Bringing Virtual Reality to Events and Trade Shows
It’s no secret that Virtual Reality is a hit at trade shows and events. In fact, it's nearly impossible to walk the floor of a trade show these days without seeing multiple booths sporting VR headsets. And for good reason; Virtual Reality draws people in....
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WPP Stream at SXSW 2018
For nearly two weeks every March, SXSW transforms the city of Austin into a sprawling celebration of music, film, and technology. And every year during the festival, WPP hosts Stream SXSW; a party where marketers and technologists gather to sip cocktails...
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See You at SXSW 2018!
Hey, SXSWers - it's hard to believe, but Austin's favorite tech festival is finally upon us. If you'll be in town, be sure to swing by one of our panels (details below) and say hello. And if you'd like to meet with anyone from our team in a more private...
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ACL: Backstage featuring Father John Misty – Watch Now!
A brand new episode of ACL: Backstage featuring Father John Misty just dropped today! Fresh off the release of his third studio album, singer-songwriter Josh Tillman recently played his first show as Father John Misty at ACL Live. His iconic performance,...
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Get Festive with the SubVRsive Snapchat Holiday Hunt
Christmas came early for all of us here at SubVRsive! Last week, Snapchat announced that they're opening up their platform with the Snapchat Lens Studio AR tool so developers like us can create fun augmented reality experiences for brands and agencies. To...
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Austin City Limits Backstage Premieres 11/16
We recently teamed up with Google, Apple Music, and the fine folks at ACL to create a VR music experience that we're incredibly proud of and excited to share! Austin City Limits Backstage is a 360 music documentary series that celebrates the 43rd season of...
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Announcing Project Orator: Public Speaking in VR
Howdy, folks. Today we're happy to announce another project we are currently incubating at XR Labs. Project Orator is a VR training tool designed to help you become a better public speaker. The software lets you practice giving speeches in totally immersive virtual...
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Want to Talk VR at SXSW? We Need Your Votes!
Hey, SXSWers - it' PanelPicker time! We've submitted five panels for next year's show featuring some of the most interesting and knowledgeable people around. So, if you'd like to talk Virtual and Augmented Reality next March, be sure to cast a vote for our PanelPicker...
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